Tuesday, December 6, 2011

Are You Creating A Successful Brand?

So you'd like to attract more clients, sell more work and charge higher prices. But then you see yourself falling into the same patterns and routines where you become like everyone else...one of the masses.

Instead, remember the first two of my "3 Keys to Marketing Success": You-niqueability and Memorability. In other words, work on those areas that reflect how you are most unique and memorable. This is part of a strategic and vital Branding effort for your marketing plan. Most people don't ever take the time to concentrate on this. But you are You-nique and memorable!

Branding elevates you and your business by allowing you to:

1. Focus on who you want to be. Your brand identity is based on what you aspire to be, and that should always be forefront on your website, social media presence and marketing campaign. For example, if you aim to sell to a more affluent market, it may not be a good idea to participate in local craft fairs every week.

2. Focus on your You-nique value: There is only one You. That's what people are buying. When you price according to your value, you don't have to give discounts down to the ground to sell your work (unless of course, you are branded as a discount business!). Why should you? You worked hard to create your unique product and deserve to charge what you deserve for it. 

3. Focus on long-term success. You may have to forego some profits in the short-run by not cutting your prices or opting for business practices that may develop over time. Be patient. Branding is not about overnight success, but prolonged, steadily increasing success. It's worth it!

Taking advantage of your You-niqueability and Differentiating yourself will make you irresistible and stand out to your clients. And always maintain confidence in yourself and your abilities! 

This article is derived from Ch. 10 on Promotion of Sculpt Your Life From Sketch to Masterpiece(TM). This e-book program presents 12 strategies for success and is designed to motivate you to increase your productivity, reach your goals and ultimately fulfill your purpose!

For more FREE tips and strategies and to get instant access to my "12 Secrets to Success Strategies" video, sign up now:
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