Friday, October 3, 2014

Wednesday, October 15, 2014 is International BRA Day, which stands for Breast Reconstruction Awareness Day. Appropriately falling within Breast Cancer Awareness Month, this day promotes education, awareness and access to post-mastectomy breast reconstruction. In South Florida, the Physician’s Institute of Cosmetic and Reconstructive Surgery and the Memorial Cancer Institute are helping to support and raise awareness for breast cancer and breast reconstruction with BRA Day 2014, a cocktail fundraising event at the Historic Needham Estate in Fort Lauderdale.

Prior BRA Day events hosted by Physician’s Institute have featured celebrity guests, and this year’s event is no different. Dan Marino, who is highly involved in serving the local South Florida community, is the guest of honor and will be speaking. In addition to cocktails and hors d’oeuvres, guests can purchase raffle tickets to win sports memorabilia, luxury items from Chanel Boutique in Bal Harbour, and other items.

Funds raised at the event will benefit The Roslyn L. Weiser Memorial Foundation, a breast reconstruction awareness foundation. The foundation provides emotional and financial support to women who have endured and survived breast cancer treatment. It raises funds for the Memorial Cancer Institute, Pink Angels of Memorial Foundation and the Breast Reconstruction Awareness Fund of the Plastic Surgery Foundation.

BRADay 2013 with Dr. Jonathan Weiser, Brooke Baker, Alexia Acheverria and Dr. Craig Uecker (Photo Credit:
BRA Day 2013 with Dr. Jonathan Weiser, Brooke Baker, Alexia Acheverria and Dr. Craig Uecker (Photo Credit:

Roslyn L. Weiser, late mother of Physician’s Institute founder Dr. Jonathan Weiser, was a two-time breast cancer survivor. Roslyn underwent her first mastectomy at age 45 and a second at age 57, leaving her with deformities she tried to hide the rest of her life. Breast reconstruction had not yet evolved and no adequate procedures were available. Victims of breast cancer not only had to endure a mastectomy, but also its debilitating cosmetic effects. Dr. Weiser remembers his mother’s discomfort and sense of shame.

Now a board certified plastic surgeon, Dr. Weiser experiences the miracles of plastic surgery first-hand. “I get to live that feeling every day, knowing that I can help women like my mother feel whole again,” said Dr. Weiser.

The Roslyn L. Weiser Memorial Foundation is a non-profit organization. that provides financial support to women in need of breast reconstruction. All proceeds donated to the
Foundation benefit patients who are eligible for breast reconstruction, but are unable to secure financial support and patients who need chemotherapy, radiation, hormonal therapy, lymphedema therapy, physical therapy, prosthetic bras, wigs, and other forms of treatment or recovery services. The Foundation also assists in financing emotional support for those affected by breast-related issues. Online donations are accepted here.

(Photo Credit: Historic Needham Estate)
(Photo Credit: Historic Needham Estate)

WHEN: October, 15, 2014 from  6:30 – 9 p.m.

Historic Needham Estate
828 SE 4th St.
Ft. Lauderdale, FL 33301
Ph. 800-689-2359

TICKETS: $125 per person for general admission to the cocktail reception. Sponsorship packages are also available. Click here to purchase tickets and sponsorship packages