I've mentioned before that Branding is a long-term success strategy. The following are 5 actionable steps you can do today to increase your Branding image and recognition.
1. Visualize and set Long-Term Goals - Aim high in all areas of your life, including your success, fame and recognition as you want it. Visualize exactly how you want your life to be. Based on your visualization, write down your goals 5, 10, 15 and 30 years out.
2. Ask your clients for Testimonials/Endorsements - Ask a few of your most satisfied clients for endorsements and post them on your website or newsletter.
3. Document your work - Think in terms of a retrospective down the road. Document the work you have sold in the past, any awards, honors and press articles received, etc. [Okay this may take more than a day.. perhaps a weekend. But it's worth it!]
4. Do a Google.com search for your name - Make sure the first page of Google.com is all positive or at least factual! Create a Google.com Alert to spot any negative postings associated with your name.
5. Add tags to any of your websites online - Your tags should include your name and a few keywords that you most want to associate with you. Apart from your website and blog, include tags on YouTube videos, Flickr images, etc.
*If you missed my last webinar, click here to get your free bonus. Or check out more upcoming webinars this month on topics such as Branding on 4/23, Strategic Marketing and Publicity!
This article derived from Ch. 10 on Promotion in Sculpt Your Life From Sketch to Masterpiece(TM). This e-book presents 12 strategies for success and is designed to motivate you to increase your productivity, reach your goals and ultimately fulfill your purpose! 1. Visualize and set Long-Term Goals - Aim high in all areas of your life, including your success, fame and recognition as you want it. Visualize exactly how you want your life to be. Based on your visualization, write down your goals 5, 10, 15 and 30 years out.
2. Ask your clients for Testimonials/Endorsements - Ask a few of your most satisfied clients for endorsements and post them on your website or newsletter.
3. Document your work - Think in terms of a retrospective down the road. Document the work you have sold in the past, any awards, honors and press articles received, etc. [Okay this may take more than a day.. perhaps a weekend. But it's worth it!]
4. Do a Google.com search for your name - Make sure the first page of Google.com is all positive or at least factual! Create a Google.com Alert to spot any negative postings associated with your name.
5. Add tags to any of your websites online - Your tags should include your name and a few keywords that you most want to associate with you. Apart from your website and blog, include tags on YouTube videos, Flickr images, etc.
*If you missed my last webinar, click here to get your free bonus. Or check out more upcoming webinars this month on topics such as Branding on 4/23, Strategic Marketing and Publicity!
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