5 Reasons To Use Pinterest for Business

Here's a great article from my friend and excellent social media strategist Allison Semancik from Idea Sprouts Marketing. Pinterest is the 3rd most used social media platform so it may be a good idea to pay attention and start your own account, if you haven't already. Here's to your success! ~Alex

 

5 Reasons Why You Should Be Using Pinterest for Business 

If you have been on the fence about using Pinterest for your business, it's understandable. I know what you're thinking, "Oh man! Not another site I have to keep up with!"

But if you were getting results out of using the network, wouldn't you want to give it a try? Here are my reasons why you should be using Pinterest for your business. 

1. More Website Traffic

Websites and blogs are reporting an increase in traffic to their sites once they started using Pinterest. As soon as I began using Pinterest for Idea Sprouts I began to get new traffic AND leads from the site.

Since increased website traffic can also increase leads and sales, Pinterest is worth considering as another social media network for your business.  

2. Links to Your Website  

If you have "pin-worthy" images and videos on your website, people will start pinning them to their Pinterest boards. That means you get a link back to your website with every pin.

If you want to see if you have any pins back to your website, use this website address: http://pinterest.com/source/YOURWEBSITE/

So for my website, I'd use: http://pinterest.com/source/ideasproutsmarketing.com/

You will then see a list of pins that anyone has pinned from your website. Pretty neat! 

3. Get Found by New People  

Every time someone pins or repins one of your images, you have the potential to get found by even more people. That's because your images will show up on their boards and their followers will see it.

In addition, when you pin or repin an image, you have the option to share it on Facebook and/or Twitter, which means even more eyes will see your content.

4. Showcase Products  

While I don't advocate using Pinterest to blast people with images of all of your products or ebooks (in fact, being overly promotional is against Pinterest rules), you can certainly use it to highlight items.

For instance, I have a board with Facebook Marketing Ideas and in it, I include an image and link to my free ebook, 50 Facebook Marketing Ideas. But I also include other videos, articles and tips on Facebook marketing on the board - and it's not all from me or my website.

If you have physical products with gorgeous photos, you have a real opportunity to shine on Pinterest. Especially if your products are popular with women (right now, the majority of Pinterest users). 

5.  Get Personal  

One of the great things about Pinterest is its simplicity. You can share so many different types of photos and images very easily, and get more personal. Add photos of your employees, your events, or testimonials from happy customers. People may begin following you because of one pin they liked, but they will take a few minutes to learn more about you by looking at your boards.

I'm going to be sharing more Pinterest ideas with you in the upcoming weeks, but for now, why not set up an account? Once you do, I'd love to connect with you. You can follow Idea Sprouts and my personal account Allison Semancik.

I'm looking forward to seeing your pins!

If you are using Pinterest for your business, what are your reasons for using it?

Sign up for our newest webinar on Pinterest for Business, on July 19. We'll discuss tips and tricks for boosting traffic, building your list, and other marketing strategies to use for your business. There is limited space so sign up now!

[To view the original article, click here.]

Allison Semancik is the Founder of Idea Sprouts Marketing, a social media & online marketing agency that creates successful marketing plans for small & medium businesses. Idea Sprouts helps clients successfully navigate the social media world to increase sales while making the most effective use of marketing budget.

How Traditional Marketing May be the Edge you Need

We've been bombarded over the last decade with talk about how social media and online marketing are useful, practical and affordable! However, many of us are spending more time online and less time building personal relationships with key clients, agents and partners. Since buying art is largely an emotional experience, online tactics may not be as effective. Instead, a more sensorial and customized approach usually works best.

If you've felt that something is missing in your sales approach, you may need to add back the traditional marketing techniques that were employed before the Internet became popular. As humans, we like to feel special. Receiving a mass email does not particularly make us feel special. Receiving personalized, one-on-one attention customized to our needs and wants, does make us feel good!

Some elements you can bring back into your marketing plan can include some of these long forgotten direct marketing strategies:

1. Phone Call - We're so buried behind our email, that we've forgotten what it's like to make a sales pitch on the phone. Your phone is still one of your best tools for getting attendance at your events and ultimately sales.

2. Studio Visit - Although online sales have been increasing over the years, buyers are still largely accustomed to experiencing art with all senses. What better way than through a personal invitation to your studio? While there, you can tell your "story", answer questions and show them your fabulous repertoire.

3. Snail Mail Post Card - Don't worry about your post card getting portrayed as "junk" and thrown away. If you create a professional invitation or post card with a high quality image of one of your best works, it will likely end up on the refrigerator or even framed! Always include your contact information on the card!

4. Newsletter - A real, live newsletter can definitely make you stand out these days! However, a personalized, professional e-newsletter can be effective as well. The goal is to keep your buyers up to date on your events and newest art work so you remain top-of-mind. Remember to add any awards, public commissions and media coverage you've received. 

Ultimately, persistence is key! Sales don't usually happen overnight, so maintaining consistent follow-up with your buyers is crucial. Dust off your old tried-and-true methods and get cracking!

What has and hasn't worked for you? I'd love to hear your comments!

*If you'd like to learn more about traditional marketing, you may be interested in
one of the Training courses or future Workshops Scheduled. Or if you need additional help on your road to success, check out my new book Sculpt Your Life From Sketch to Masterpiece(TM).

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Marketing for your “ideal” customer

In today’s economy and digital age where you have to do more with less, it’s important to focus your marketing efforts to be most effective. Marketing and sales are all about: People. Since you are marketing and selling to people, you must understand who you are talking to and what they want.

Start by determining your target audience. “Target audience” refers to anyone you want to see your work, including current and potential buyers, collectors, gallerists, curators, arts professionals, journalists and art lovers in general. Depending on your goals, you may have several different targets and for different reasons. By figuring out your audience(s), you can focus on picking marketing and sales strategies that work best for them.

Do you know who your target audience is? Ask yourself these questions to figure out:

1.   Who is buying your work now? Start by determining where you sell and to whom. You may have multiple “types” of customers. For example, perhaps you discover that you sell most of your lower-priced works and prints at local Art Fairs to middle-class married couples, between the ages of 30-45. Then you determine that most of your higher-priced works sold at your openings are to business owners and executives over 50. This gives you an idea of who to market the next time you are showing at an art fair or holding an exhibit. (Note: the demographic figures can be estimates) 

2.   Who has purchased your work in the past? Go back through your old records and accounts and try to come up with a list of your old customers and any similarities among them. Your work style and sales approaches change over the years, so you may have attracted a different clientele in the past. Dust off that old mailing list! Maybe one of your old customers is interested in your newest body of work.

3.   Who asks about your work, but has not purchased? This can be in person, through email, social media or other means. Perhaps you get a lot of interest and compliments from female, businesswomen. Then you know this group may be a target for future sales or referrals of your work. 

4.   Do your customers have any shared interests? If you look at factors such as age, gender, socio-economic level, profession, etc., your current customers may have none of these in common. Perhaps they all just enjoy a certain theme in your work or share a similar philosophy. For example, one artist I know paints Harley Davidson motorcycles; this series appeals to idealistic bike lovers of all ages, socio-economic levels, races and nationalities. This can provide insight into how to reach these customers.

5.   Outside of your current customer, who might buy your work? Think corporations, associations, hotels, office buildings, government/public agencies; these groups have a tendency to purchase larger and more expensive pieces to fill open spaces. Interior designers, decorators and realtors also are constantly looking for pieces to stage properties and decorate homes and businesses.

6.   Who is your “ideal” customer? If you’ve looked through your customer database and figured out that none of them is your ideal customer, who is? Suppose you have a new series of sculptures you’d like to sell for $50,000 and above. You’re probably not going to have much luck selling to the same folks who buy your work at the art festivals. Instead, figure out who you’d want to buy your work. Is it affluent professionals and young collectors for their private collections? Or office buildings and cities for public display?

Once you’ve figured out your target audience, find out what they want, what they care about and their interests. Then you can create strategies that best reach each group. You don’t have to sell to everyone every time. The point of targeted marketing is that you are most successful in marketing your work and finding the right buyers. This also becomes more cost effective!

Updated 8.30.11:*If you’d like to learn more about marketing your art, join us for an online Webinar Training Series "Masterful Marketing for the Arts" starting this Thursday, September 1, 2011 with "Target Marketing for Your Ideal Audience." If you haven't registered yet, Sign Up Now for a discount on purchasing all 4 trainings for a great deal by Wednesday, August 31!!*  

*If you need additional help on your road to success, check out these additional resources: my new book Sculpt Your Life From Sketch to Masterpiece(TM), check out the Masterpiece Guild or one of my DVD Training courses.

**Do you enjoy these articles and would like to be kept up to speed on more tips, strategies and upcoming events? Please subscribe to my blog in the upper right-hand section of the page. I also love reading comments, feel free to leave your thoughts on what has or hasn't worked for you. Please share this article with others who may benefit from it. Cheers!