"Branding Success", paid by March 16, 2012 $15.00 USD "Branding Success" Regular Price $20.00 USD
Blow Up Your Exposure: Creating a Media and Publicity Strategy That's Perfect For You!
Live Seminars in Miami, Florida
We're going to get our hands dirty in these hands-on seminars... but I don't want to call them Work -shops because we're going to have fun!
Part 1: How to Gain Press/Media Exposure
Thursday, March, 29, 2012
4:00-6:30 pm (Eastern Standard Time)
Press is the quickest and cheapest way to gain credibility and exposure for you and your work. With just a little planning and creativity, you can create amazing press/media releases that get the attention of the right reporters so you get published. I charge hundreds of dollars just to write one media release, so now you'll learn how to actually write one yourself! I promise, it's more fun than you think!
If you use the material in this course properly, you can gain thousands of dollars of FREE advertising and potential future sales! We'll cover the following:
-The differences and nuances between TV, Print & Online Media
-Using your Irresistible Brand Identity to your advantage
-Creating the Right Angle and the Perfect Pitch
-You will write two or three Media Releases that are right for You
-Plus you will receive Summary Notes, Call to Action Follow-Up Steps and a Resource Guide
*Note: This seminar will be limited to 12 participants so we can be hands on with every student
Cost: $75.00
*Early Bird Discount: $60.00 if paid by March 9, 2012
"Media/Press Seminar", paid by March 9, 2012 $60.00 USD "Media/Press Seminar" Regular Price $75.00 USD
Part 2: Media Training How To's for Speaking, Interviewing & Press Positioning
Thursday, April, 5, 2012
4:00-6:30 pm (Eastern Standard Time)
Most people are scared of speaking in public or on camera, or even of just being interviewed. I used to be deathly afraid of it too! You may be foregoing priceless opportunities to gain FREE exposure, not to mention opportunities to sell your work.
No more... this course is designed to give you the tools to learn how you should conduct an interview, speak eloquently, and gosh darnit, not be afraid to talk about yourself and your work to others. These techniques have been used by corporate and political spokespersons and we've worked with celebrities, politicians and business executives. *This professional training is usually priced at hundreds or thousands of dollars per individual. We'll cover the following:
-Interviewing for TV, Print & Online Media
-Do's and Dont's of Speaking
-Coming back from Blunders and Mishaps
-Create an Action Plan to Develop Media Leads
-Practice Dialog Exercises & Hypothetical Scenarios
-Plus you will receive Summary Notes, Call to Action Follow-Up Steps and a Resource Guide
*Note: This seminar will be limited to 12 participants so we can be hands-on with every student
Cost: $75.00
Early Bird Discount: $60.00 if paid by March 9, 2012
"Media Training Seminar", paid by March 9, 2012 $60.00 USD "Media Training Seminar" Regular Price $75.00 USD
Secure a spot and take advantage of Early Bird Pricing, if paid by March 9, 2012, you can sign up for both Part 1 and Part 2 Seminars for ONLY $99 !! An excellent value for the level of professional training you will be receiving!
Sign Up Now:
"Press Strategy & Media Training Package" paid by March 9, 2012 $99.00 USD
***If you have any questions about any of the above courses, or would like to discuss a scheduling conflict or other matters, please do not hesitate to contact me at
Alexandra@ArtistaMundo.com .
PREVIOUS WORKSHOPS:
Masterful Branding for Long-Term Success
Thursday, September 22, 2011
3:00-4:30 pm (Eastern Standard Time) Branding is one of the most important strategies for maintaining a long-term, successful marketing plan! Take advantage of your uniqueability to create a lasting brand! Branding attracts clients to you, keeps your clients once you have them, and makes your work more valuable when it's associated with your "brand". We'll cover the following: -How Branding fits in to your Long-Term strategy
-Establishing your Online and Offline Presence
-Attracting Clients to You -Value-Based Pricing
-Live Q&A Session Cost: $15.00 Sign Up Now:
Please Note: Upon paying through PayPal, don't close the page , as you'll get immediate access to the registration page for the Webinar. After registering, you will receive a confirmation email from GoToWebinar@CitrixOnline.com containing information about joining the Webinar. If you do not receive this email, or have any questions, please email Alexandra@ArtistaMundo.com .
Past webinars in the series included:
Target Marketing for your Ideal Audience
Thursday, September 1, 2011
Note: This event has already passed The basis of Marketing is reaching People! In this webinar we'll discuss targeting your ideal Audience (clients, agents, press, etc).
Masterful Online Marketing
Thursday, September 8, 2011
Note: This event has already passed Online and Social Media marketing are all the buzz right now! As it should be, because it's very cost effective. But with all the clutter online, how do you know you're even reaching the right target audience? And are you using it correctly?
Masterful Marketing for Sales
Thursday, September 15, 2011
Note: This event has already passed While everyone's busy using online strategies to sell their work, you'll stand out more than ever with traditional marketing to target the art buyer.
The following live
Workshops are planned and the dates are still being confirmed in September:
Creating a Flawless Brand On- and Off-line Hosted by Alexandra Figueredo, Artista Coaching Come ready to learn tactics and techniques to rev up your branding both online and offline. We'll be discussing the following: -Creating your unique personal artistic brand -Positioning yourself in the marketplace to reach the greatest level of success -Presenting yourself to the public -Promoting your brand on and off-line -Pricing according to your value
-And more!
Price:
$25.00: If Paid in Advance
$35.00: If Paid at the door $15.00: Students
*This workshop date is currently being scheduled for September. If you are interested in attending, please email Alexandra@ArtistaMundo.com .
Hosted by Alexandra Figueredo, Artista Coaching
Would you like to create a greater presence online and gain exposure using social media? Learn tactics and techniques to use social media for your business. We'll be discussing the following: -The Basics of Facebook and Twitter
-How to Create and effectively use a Blog
-Marketing yourself in each medium
-How to turn friends/followers into leads for your business
-And more!
$25.00: If Paid in Advance
$35.00: If Paid at the door
$15.00: Students
*This workshop date is currently being scheduled for September. If you are interested in attending, please email Alexandra@ArtistaMundo.com Power-Packed Arts Marketing Hosted by Alexandra Figueredo, Artista Coaching
We'll be joined by Gallerist and owner of Diaspora Vibe Gallery Rosie Gordon-Wallace to discuss Marketing in this New Age. Learn tactics and techniques to market yourself both online and offline. We'll be discussing the following:
-Traditional Marketing tactics
-Social Media Marketing
-Determining and Targeting your Ideal Clients
-Professional Portfolios & Artist Statements
When : Wednesday, August 17, 2011
Where : Casa Panza Restaurant, located at 1620 SW 8th St., Miami, FL, 33135
Time : 4:00 pm - 6:00 pmCreative Strategies Toward Financial Freedom! Hosted by Alexandra Figueredo, Artista Coaching
Want a plan to start paying off debt , begin saving more and achieve financial freedom now and in the future? This workshop is for you! Whether you're a student, practicing artist or have your own arts business, you'll be able to use the strategies immediately to turn around your financial position and be on your way to meeting your goals! You can't get to where you want to be without the know-how... knowledge is power! Alexandra, an ex-banker, had to learn the hard way what it takes to be an arts entrepreneur! She'll be joined by Irene Tapanes from Gibraltar Private Bank to discuss the following: Part 1: Living Off Your Art
-Budgeting for Income and Expenses
-Creating a Plan for Saving
-Controlling Debt
-Planning for Income Fluctuations
Part 2: Preparing for Long-Term Financial Freedom
-Creating a Plan for Retirement
-Strategies for creating wealth over time
-Protecting your Assets -And more!
When : Wednesday, August 24, 2011Where : Casa Panza Restaurant, located at 1620 SW 8th St., Miami, FL, 33135
Time : 4:00 pm - 6:30 pmSignup and registration is at 3:30. Workshop begins promptly at 4:00 pm, and there will be a Networking Happy Hour afterward.
~A portion of all workshop proceeds goes toward arts education and arts therapy programs through Artista Foundation, Inc. ~ 
