Alex On A Mission

During the 1960s Civil Rights movement in the U.S., one man Dr. Martin Luther King, Jr. stood out as the visionary for freedoms granted to black Americans. His mission was so powerful that it created a movement and legacy that have lasted and permeated into universal rights for all humanity.

After reflecting on Dr. King’s life, these are five main takeaways that can be applied to become a successful mission-driven business and visionary:

1. Having a “Dream” and Vision: Dr. King’s iconic “I Have a dream” speech lays out his desire for a world where freedom “rings” and we are empathetic toward our neighbor. Creating change started with his dream–a vision–which translated to a mission so clear Dr. King would not stop until it was fulfilled.

2. Taking Action with Determination: The Civil Rights movement didn’t happen overnight and certainly did not prevail after Dr. King gave just a few speeches. It took many years of sweat, toil, pain and relentless action–a series of small steps forward toward his Mission, which led to something much greater over time.

3. Courage to face fears and take risks: Just the thought of Dr. King delivering his speeches and leading marches in some of the most discriminatory parts of the country causes chills. He was walking a very dangerous path; yet it is in facing our greatest fears that we find our inner strength to overcome them and find the right path to our Mission.

4. Finding a support system: Although Dr. King was an inspiring and powerful leader, he knew he couldn’t pull off his Mission alone. This unified dream, sense of community and strength in numbers propelled the movement forward and fueled Dr. King’s efforts even when he was down.

5. Persistence to pursue one’s Mission despite obstacles: Certainly Dr. King faced self-doubt and insecurity throughout the pursuit of civil rights. He and his supporters faced much worse: criticism, death threats, persecution, imprisonment, assault and ultimately death. But his faith and persistence to fulfill his Mission was so strong that he was willing to die attaining it. The unified Mission was so powerful that it continued to inspire and motivate change and progress even after death. Are you willing to die for your Mission?

Hopefully we can remember these same lessons whenever we feel ourselves challenged and facing our own struggles, or want to quit before living our Mission. When our dream is so strong, there is no way we can turn back.

*What’s your mission? Do you need help turning your mission into a message shared with the world? Email us to set up a complimentary brand strategy call to discuss your mission and brand at alexandra@missionbasedbranding.com.