Facebook Ads: To Use or Not?

If you've been following me for a while, you know I love sharing information you can use to leverage your business. And there's no more leverage than taking advantage of the internet and the places where people (ie potential clients) are "hanging out."

According to Facebook.com, the social networking site had 955 million monthly active users at the end of June 2012. With continued growth, various estimates peg the site reaching 1 billion users this month (August). Chances are most of your clients or new leads are "hanging out" on this site at least a couple of hours per week. Does your business have a page and a social media strategy to take advantage of these potential leads?

I always like to share what has worked for me, and that is Facebook.com Ads. I've used Facebook Ads both to drive traffic to my startup artist's community ArtistaMundo.com and my personal website for my coaching business Artista Coaching. I'm going to try them out soon to drive more Likes from qualified leads to my new Facebook page.

Here are 4 Reasons why I use it, and good tips for you to consider as well:

1. They're Inexpensive: You can choose how much you want to pay per day or over a time period, like a launch campaign. I have always used the pay-per-click kind, but you can also pay for general exposure. This option allows you to compete with the "big girls" like national brands!

2. Can be based on Broad or Highly Targeted Criteria: Let's face it, using Facebook isn't "free." Each user's profile is filled with their interests, age, gender, career, education, location, etc. You can select broad criteria, such as "females who like art" or very targeted criteria such as "females, ages 18-22 that attend University of Florida and live in Gainesville, FL." That's pretty darn cool!

3. Very Effective with a Strong Call-to-Action: What do you want your client to do next? You can use it to gain more "Likes" for your page, or you can send visitors to a landing page on your site where you want them to do something, like sign up for a newsletter, free gift or peruse your products. Just make sure you don't send them to a weak landing page that says nothing about you or your business, unless you'd like to see how quickly you can waste a $1.50 click.

4. Great for Testing: Do you have a new product line or marketing campaign you'd like to test out? Try several different ads with different verbiage to see what gets clicked on. I've used this to determine keywords, phrases and categories that resonate the most with my target audience. You can even try it on different landing pages to see what gets the best results. 

Bottom line is they're relatively cheap, targeted and effective. While there's no guarantee that users will "see" or click on your ad, the beauty is you can create different ads and verbiage to test what does work. If you haven't tried them yet, why don't you invest $25 and test it out?



Would you like to learn how to gain more followers, leads and traffic, designing effective Facebook Ads, and learning other great strategies and shortcuts to be more effective on Facebook? Join me this Friday as I host a webinar Facebook for Business: How to Create an Effective Marketing Strategy. Get your early bird discount and space by Wednesday, as space is limited!

Ask Alex: Spend More Time on my Art, Less Time on Marketing

"Ask Alex"  

Q: "I would like to focus more time on creating my art work and less time on marketing myself. What do you suggest?" 

 

~Artist, Pennsylvania

A: My suggestion: Delegate & Automate! If you have limited funds, hire an intern or spend a few hundred dollars a month to hire a freelance professional from websites such as Elance or Craig's List that can help with some time-consuming tasks. Automate whatever you can, such as using Hootsuite to schedule social media posts in advance, creating email autoresponders, or paying your employees with a monthly online billpay service. 

~Alex

Have a question for me? Email AlexandraFigueredo@Gmail.com with subject line "Ask Alex." If you'd like additional help, check out my courses, success programs or coaching programs. 

Taking Responsibility for Your Actions

[Note: Before I forget, my next 4-Week Accelerated Coaching Program starts in a few weeks...are you ready for BIG transformation results in your career? Achieve your dream biz goal in just weeks, space is limited so check it out now! Here's to your success! ~Alex]

Image: Facebook.com/RyanSLochte

Hopefully most of you have been watching the Olympics and seen my favorite Gator swimmer Ryan Lochte win a few Olympic medals, including 2 golds. Lochte stars in a commercial from AT&T in which he says "Luck didn't get me to London, I swam here."

That is so powerful. (And not just because he's a gold medal winning Olympic champion and world record breaking swimmer!) Instead of leaving it up to luck or destiny, hard work, discipline, persistence and commitment will get you results. 

Very successful people realize they are in control and take ownership of the results in their lives. They are decisive and confident in their decisions. 

On the other hand, it is very common for most of us to see ourselves with blinders and not realize how we act or our role in our decisions and actions. We give lame excuses that involve everyone and everything other than ourselves.

Last week I mentioned that many people use the term "I can't" very loosely. Be very clear about what you can and cannot do.

Are you holding yourself accountable for all your decisions and actions? Blaming other people such as your family, boss and other external sources is a common way to avoid taking responsibility. Instead of looking at your role in a situation, many of us think thoughts like "if only he/she/they would do/say/be..." things would be better. 

If you're not getting the success you want in your life, you may need to take a step back and assess your thoughts and behaviors. 

Taking full responsibility for your life is extremely empowering... and will lead you down the path toward success. Blaming outside forces (or even holding on to our own shortcomings) is irresponsible and will keep you stuck in the same status. 

Action Step: Notice the next time you say "I can't" or blame other people or outside forces for the events and results you get in your life. Catch yourself before you say these words. Instead of
"I can't" use terms such as "I choose" or "I prioritize." When something you are working on does not pan out, acknowledge your role and that you can try harder or try a different approach. You'll be on your way to Empowerment! 

This article is derived from Ch. 2 on Creating a Powerful Mindset from Sculpt Your Life From Sketch to Masterpiece(TM). This success program presents the 12 most powerful strategies for success and is designed to motivate you to increase your productivity, reach your goals and ultimately fulfill your purpose toward your masterpiece life!

When you "Don't Have Time"

[Note: Before I forget, my next 4-Week Accelerated Coaching Program starts in a few weeks...are you ready for BIG transformation results in your career? Achieve your dream biz goal in just weeks, space is limited so check it out now! Here's to your success! ~Alex]

Image: AbsentMindedOracle - http://bit.ly/M5aapx

Quite possibly the greatest statement I hear from my clients and other professionals I meet is "I don't have time." Oftentimes it's preceded by "I can't, because..." 

I hear some form of this statement on a daily basis. We're so busy with all our personal and professional duties as it is, and then add in social media and checking email, that what little bit of sanity we had before the internet came along is gone. 

These are just excuses. Of course you have the time. In fact, we all have the same 24 hours of time. It's how you prioritize your time and what you focus on that determines your results. 

I researched and wrote the first draft of my book in less than 4 weeks. I prioritized several hours every day to accomplish this, many time writing in the evenings. Now I can say I’m an Author. That all started with a vision and a goal and the focus to actually act it out. I didn’t want to just be a journalist or blogger and keep writing articles; I firmly decided to write a book! Then I followed up and made it happen.  

The wealthiest people also have the same 24 hours that everyone else has. They know that their time is valuable and they use it to create high value products/services and marketing those products. 

Borrowing a tip from the Four Hour Work Week by Tim Ferriss: What would you focus your attention and time on if you could only work 2 hours a day? Write that down and then do it first. Once you've done those, you will have accomplished the most important, high value tasks every day! 

Then you can have all the "time" leftover to do all the other things you can't live without. Like check your Facebook status.

Action Step: Plan your day in advance and ask what is the most important thing you can do that day. Then prioritize those tasks, completing them FIRST.

This article is derived partially from Ch. 3 on Goals from Sculpt Your Life From Sketch to Masterpiece(TM). This e-book success program presents the 12 most powerful strategies for success and is designed to m otivate you to increase your productivity, reach your goals and ultimately fulfill your purpose! 

Aim BIG to get BIG Results

[Note: Before I forget, my next 4-Week Accelerated Coaching Program starts in a few weeks...are you ready for BIG transformation results in your career? Achieve your dream biz goal in just weeks, space is limited so check it out now! Here's to your success! ~Alex]

Image: MeddingKids.org

Right here and now I’m giving you permission to aim BIG...aim for the stars with your dreams and vision. If that sound a bit cheesy, remember that I am a motivational coach pushing you to reach your greatest individual success!  

Always aim high with your goals, even if some may seem out of reach. The worst that can happen is that you push yourself beyond what you ever imagined possible. And guess what? You may even reach your goals!  

In less than six months, I wrote, edited, designed and launched a book, and can now say I’m an Author. That all started with a vision and a goal. I didn’t want to just be a journalist or blogger and keep writing articles; I firmly decided to write a book! Then I followed up and made it happen.  

There’s also the income goal. Whenever I start talking to my clients about earning hundreds of thousands of dollars or even millions of dollars, somehow they think this is out of their scope of reality. Is earning this much income really out of your reality? If you’re working in line with your purpose—what I call your Masterpiece Purpose--you deserve to earn all the income to which you aspire. Since you’re getting paid to do what you love anyway, why not earn as much as you want doing it? You must first see yourself worthy of receiving it.  

In fact most very wealthy people started off poor, broke or with all the odds against them, and ALL they had was a dream or vision to hold on to. 

Although it’s not always about money, focus on what you really want and don’t be afraid to think it, want it or say it. 

Essentially, aiming for your real aspirations allows you to truly live a purposeful, passionate life.

Action Step: When you get some down time, meditate and reflect on your goals and what you really want for your life. Remember, to dream BIG....don't just reach for the trees...aim for the stars!

This article is derived from Ch. 3 on Goals from Sculpt Your Life From Sketch to Masterpiece(TM). This e-book program presents the 12 most powerful strategies for success and is designed to m otivate you to increase your productivity, reach your goals and ultimately fulfill your purpose! 

How to Develop your "Olympic Mindset" to Achieve Big Results

Okay so it's Olympic time, and I'm already getting inspired. Who doesn't feel inspired by this image of Michael Phelps with his gold medals?

In fact, it was 4 years ago that Michael Phelps inspired my weightloss journey, helping me lose 15 pounds in 6 weeks as I trekked up and down the stairs of my building up to 5 times (20 flights of stairs) two times a day, in addition to my regular workouts. Was I insane? Yes! But I wanted it badly enough. Before then, I thought I would never lose weight and was hopeless. I had to master my MIND first, before I could master my body. 

The same goes for any professional endeavor you have. In fact, I realized that I really perform at my peak when I break down my goals in short fragments and then FOCUS on them... for example, these are some of the things I was able to accomplish in just 4 weeks or less: write my book Sculpt Your Life From Sketch to Masterpiece(TM); started a business from scratch; got a professional industry certification; applied for and started my Master's; figured out the "sales game" to double my sales without being "salesy"; just to name a few. 

In my own experience and that of my clients, and taking numerous high-performance courses and training seminars, I've learned and now know what it takes to succeed. That's why I became a Success Coach, so I could help my clients succeed in their endeavors. People used to tell me I should be a professional cheerleader because I'm such a positive motivator...but I'm glad I became a certified Coach instead!

So here are the top 8 Characteristics of Winning Olympians that get them to win the MIND game and achieve their goals...and you can develop them too:

1. Desire: you need to want to achieve your goal badly enough!

2. Focus: be clear about what you want 

3. Handle Pressure (with Grace): have the courage to step up and don't crack under pressure

4. Overcome Mistakes/Hurdles: probably the thing I admire most about athletes is their ability to "forget" the mistakes they made yesterday and focus on today

5. Discipline: yes, you have to actual work! But no Pain, no Gain, as the saying goes

6. Persistence: Keep going, never give up even when you want to quit!

7. Get a Coach/Support: Every great athlete has a great coach. A coach hones your strengths and helps mitigate your weaknesses. Plus of course, you simply cannot perform at your peak if you don't have the support.

8. Commitment: An Olympian commits to a goal, and sees it through to completion. Even if they "fail", they commit to improve themselves and train harder.

Well there you have it. If you're interested in help with your own "Olympic Goal" transformation with rapid results, check out my next 4-Week Accelerated Coaching Program! If you're ready for BIG transformation results in just a few weeks, developing a high performance mindset to achieve your dream biz goal, check it out! Are you ready to develop your "Olympic Mindset"?

Give it Your Very Best Every Time

[Note: Before I forget, my next 4-Week Accelerated Coaching Program starts in a few weeks...are you ready for BIG transformation results in your career? Achieve your dream biz goal in just weeks, space is limited so check it out now! Here's to your success! ~Alex]

Image from The Big Leap by Gay Hendricks

 Some people have been kind enough to call me a fine artist. I’ve always called
myself an illustrator. I’m not sure what the difference is. All I know is that
whatever type of work I do, I try to give it my very best. Art has been my life.
~Norman Rockwell 

It is my philosophy that if you are going to have a goal, give it your very best and aim for as high as you can possibly conceive. Not that I ALWAYS do that, but certainly I have enough proof that I have aimed and reached most of the professional goals I set over the last 5 years. Some of them, like my book and success program Sculpt Your Life™,  went from a sketch to a masterpiece in only a few months! And now I still have many more lofty goals I’d love to accomplish over the next couple of years.

You see, I’m in the process of creating and planning a really awesome event that I know you will all love, and I’m really excited about it! I want it to be BIG, with BIG speakers and a lot of guests that are willing to act BIG. When I mentioned it to some of my family members initially, everyone was supportive except for one “Negateer” who politely said that for my first event of this kind, I should aim for a much smaller venue with fewer people than I was originally planning.

For a second, my “Confined Mind” as I call it, kicked in and thought maybe she was right. But then I realized that was just my own discomfort with the situation because this is a lofty goal—it’s definitely an intimidating event, but definitely something I can handle. And I also knew that it was her “Confined Mind” talking as well, either from her own insecurity or because she doesn't want me to fail...but either way she is not supporting me (or herself) to dream BIG.

So I politely told her “Thank you, but No! I’m doing a BIG event!”

You see, I’ve already done several events and workshops with dozens of people and online webinars with over a hundred people. I want to do a “BIG event." What type of an example would I be as a coach and businessperson to you and all my clients, friends and family if I played “small”? If I plan for 10,000 and I get 100 people to attend (1%), it is still better than planning for 100 and getting 99 to show up (99%)!

Certainly there is always room to try something once and then adjust and correct later. But many times all you’ve got is one shot, one opportunity, one audition!  

Look at all the successful people whose first books are bestsellers, or who become “stars” after their first performance. Not that they had it easy, but they gave it their very best and it paid off!

We live in this sense of fear that limits us from going all the way. If you’re going to plan something, do it right, and go all the way! I give you permission, and darn it, I support you! Plan and create your “Masterpiece” work the first time and every time. It’s the surest way to accomplish your Masterpiece!

Because of my commitment to a BIG dream, I can proudly say today that I write books, not just articles, and I create BIG events, not just small gatherings. 

What can you do to play BIG and give it your best today? 

And importantly, is there any way I can support you or hold you accountable to live BIG or give it your very best? 

This passage is inspired from Module 6: Creating Masterpiece Work, of my Success Program Sculpt Your Life From Sketch to Masterpiece(TM) designed to help you set and reach your goals and ultimately lead your best, Masterpiece life!

For more FREE success tips and strategies and to get instant access to the "12 Secrets to Success Strategies" video with more great insight from Sculpt Your Life From Sketch to Masterpiece(TM), sign up now (don't worry, I value my client's privacy and never sell information to third parties!):

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Taking Action is the Key to Success

[Note: Before I forget, my next 4-Week Accelerated Coaching Program starts in a few weeks...are you ready for BIG transformation results in your career? Achieve your dream biz goal in just weeks, space is limited so check it out now! Here's to your success! ~Alex]

By J. Howard Miller, public domain poster used by the War Production Co-ordinating Committee

Action is the foundational key to all success

 ~Pablo Picasso

Such a simple quote, yet so impactful. This is probably one of my favorites because it really emphasizes an important point.. success is measured by results, or “action.”

I often read this quote on Mondays or on days when I’m feeling down, and realized that I needed a pick-me-up just to write this blog article, which is why I chose “Action” as the topic.

The last few weeks I feel like I’ve been doing a lot of reading, learning and planning…which is all great and will pay dividends later. But I haven’t felt like I’ve been “doing.” I’ve felt stuck in the planning stage.

Now I do realize taking action is not my biggest strength… which is probably why this is one of my favorite motivational quotes. In The One Minute Millionaire by Marc Victor Hansen, I’m referred to as a hare (creative/idea generator) and owl (strategic planner), NOT a turtle (risk analyst) or squirrel (details/action implementer). 

Since I'm more a "big picture" person, I have to work extra hard at implementation, details and organization (thankfully I'm a naturally positive and ambitious person!). I'd like to share a few ways that have worked for me that can help you psych yourself to take action:

1. Take 3-5 steps each day: It only takes a few positive steps each day to get far! Assume you take three steps every day; when you multiply that over 30 days, you’ve moved almost 150 steps closer toward your goals. A little can go a long way!

2. Get Help: When you’re overwhelmed and don’t have the drive to move forward, get help! Perhaps you delegate some of the busy work to part-time administrative or marketing assistants, or partner with another company or agency that can implement your projects.  

3. Find an Accountability Partner: When you tell another person what you want to accomplish, you are more likely to do it. Imagine telling your partner that you want to run a marathon in 6 months, but a month goes by and she doesn’t see you training. Find someone who will bug you and actually hold you accountable.    

4. De-Clutter/Clean Up your life: You may feel like you’re in a rut because you have a ton of extra baggage on you holding you back. A little cleaning up of your home, car or even emotional baggage can free up a lot of extra time and energy in your schedule. Plus it will free up “room” for positive movement in your life.

5. Remember your Purpose: Ooooh this is a good one. When I start to feel deflated or de-motivated, I remember what I’m here to do. I can’t just sit back and NOT do it… it MUST be done. 

6. Take Vacation: Yes, I said take vacation! Perhaps you’re stuck because you’re tired, or bored of the same old rut, and need to recharge. I try to take a couple days off each month, and boy does that down time help me recharge to re-focus on my goals.

Life can sometimes feel as though not much is happening on a day-to-day basis. When you’re frustrated and feel that you’re not progressing, remember that it only takes one step at a time. The key to accomplishing great things is to keep moving forward!


This passage is derived from Module 5: Taking Action, of my Success Program Sculpt Your Life From Sketch to Masterpiece(TM) designed to help you set and reach your goals and ultimately lead your best, Masterpiece life!

For more FREE tips and strategies and to get instant access to the "12 Secrets to Success Strategies" video with more great insight from Sculpt Your Life From Sketch to Masterpiece(TM), sign up now and receive my newsletter of success tips (don't worry, I value my client's privacy and never sell information to third parties!):

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