Lemongrass Spa is #OnAMission to Spread Awareness of All Natural Skincare Products

Alexandra having fun interviewing Lemongrass Spa founder Heidi Leist

Last weekend I had the honor of attending convention of a company very special to me: Lemongrass Spa, a mission-driven company whose mission is to spread awareness of all natural and organic handmade products and provide the very highest quality products possible (Disclaimer: I am a consultant for Lemongrass Spa, which is a direct sales company. To learn more about the company and products, click here). 

Apart from meeting the founders Heidi and Bryan Leist, a heart-centered couple that is highly accessible, networking and bonding with other Lemongrass Spa consultants, I learned quite a bit about sales and business that is relevant to everyone.

Featured keynote speaker Belinda Ellsworth has decades worth of experience in direct sales companies. Here are the key takeaways from Belinda as well as other speakers from the weekend:

Priorities of a Successful Leader by Belinda Ellsworth

• Goal Setting/Vision: Only 13% of people set goals and 3% have any big picture vision for their life. Furthermore, only 1% of individuals have the natural ability to be born leaders and build vision in others. Leaders must set goals for themselves and others, have a big picture vision, and learn/emulate from other leaders. If you do this, you will be in the top percentile of leaders in your industry.
• Schedule Your Day/Week: Try this exercise: for a week write down EVERYTHING you do in your day. Chances are you will find you waste a ton of time on things that are not furthering your business or personal growth. Instead, try scheduling your day and week in advance. And most importantly, stick to it. At the end of the day, check your progress and see where you've been spending most of your time. Discipline is a muscle, you need to practice it.
• Create the Spark: Everywhere you go, create passion around your mission and business.

5 D's of Success by Belinda Ellsworth:

• Decision: decide what you want
• Desire: continues to build/grow
• Details: Daily to do lists builds your discipline, make sure to set reasonable expectations of what you can do
• Destination: make sure to reach it
• Determination: decide what you want, follow through, never lose sight of the end result and keep going

5 Gifts of Direct Selling by Belinda Ellsworth:

• Financial Freedom
• Flexibility of Time
• Friendships
• Recognition
• Personal Growth & Self Esteem

Other Keys to Success:

• Set your day into 15-minute increments of income producing activities
• Focus on your business 4 days a week
• People will mirror what you put out
• Commitment: Keep your commitments
• Consistent: follow through on the mundane tasks even if you don't want to do them.
• Organization: Keep all your sales leads in one folder.
• Make booking calls when you're on fire, not when you're desperate for leads! Your confidence will shine through!
• Follow up: follow up, follow up!
• Focus on why people love your product/service and focus on that.
• Never pre-judge your clients or prospects. You never know what someone is going through that could lead them to want to work with you. Always do the sales talk no matter what. Invite them to be your client, they may be waiting for you.
• Ideal Client: envision your ideal client
• Share: Love for your product/service, integrity of the company, friendships/comraderie
• Goal setting: create a sense of urgency
• Customer Care: follow up, follow up.
• Pushy people aren't afraid to be pushy. OFFER, don't push.
• Take the time to pray before a call or meeting to be of service to your clients and to prepare their hearts to be open to your product/service.
• Remember to have fun!

Check out a short interview with founder and CEO Heidi Leist on her mission and advice she provides for Missionpreneurs:

Facebook Ads: To Use or Not?

If you've been following me for a while, you know I love sharing information you can use to leverage your business. And there's no more leverage than taking advantage of the internet and the places where people (ie potential clients) are "hanging out."

According to Facebook.com, the social networking site had 955 million monthly active users at the end of June 2012. With continued growth, various estimates peg the site reaching 1 billion users this month (August). Chances are most of your clients or new leads are "hanging out" on this site at least a couple of hours per week. Does your business have a page and a social media strategy to take advantage of these potential leads?

I always like to share what has worked for me, and that is Facebook.com Ads. I've used Facebook Ads both to drive traffic to my startup artist's community ArtistaMundo.com and my personal website for my coaching business Artista Coaching. I'm going to try them out soon to drive more Likes from qualified leads to my new Facebook page.

Here are 4 Reasons why I use it, and good tips for you to consider as well:

1. They're Inexpensive: You can choose how much you want to pay per day or over a time period, like a launch campaign. I have always used the pay-per-click kind, but you can also pay for general exposure. This option allows you to compete with the "big girls" like national brands!

2. Can be based on Broad or Highly Targeted Criteria: Let's face it, using Facebook isn't "free." Each user's profile is filled with their interests, age, gender, career, education, location, etc. You can select broad criteria, such as "females who like art" or very targeted criteria such as "females, ages 18-22 that attend University of Florida and live in Gainesville, FL." That's pretty darn cool!

3. Very Effective with a Strong Call-to-Action: What do you want your client to do next? You can use it to gain more "Likes" for your page, or you can send visitors to a landing page on your site where you want them to do something, like sign up for a newsletter, free gift or peruse your products. Just make sure you don't send them to a weak landing page that says nothing about you or your business, unless you'd like to see how quickly you can waste a $1.50 click.

4. Great for Testing: Do you have a new product line or marketing campaign you'd like to test out? Try several different ads with different verbiage to see what gets clicked on. I've used this to determine keywords, phrases and categories that resonate the most with my target audience. You can even try it on different landing pages to see what gets the best results. 

Bottom line is they're relatively cheap, targeted and effective. While there's no guarantee that users will "see" or click on your ad, the beauty is you can create different ads and verbiage to test what does work. If you haven't tried them yet, why don't you invest $25 and test it out?



Would you like to learn how to gain more followers, leads and traffic, designing effective Facebook Ads, and learning other great strategies and shortcuts to be more effective on Facebook? Join me this Friday as I host a webinar Facebook for Business: How to Create an Effective Marketing Strategy. Get your early bird discount and space by Wednesday, as space is limited!

When you "Don't Have Time"

[Note: Before I forget, my next 4-Week Accelerated Coaching Program starts in a few weeks...are you ready for BIG transformation results in your career? Achieve your dream biz goal in just weeks, space is limited so check it out now! Here's to your success! ~Alex]

Image: AbsentMindedOracle - http://bit.ly/M5aapx

Quite possibly the greatest statement I hear from my clients and other professionals I meet is "I don't have time." Oftentimes it's preceded by "I can't, because..." 

I hear some form of this statement on a daily basis. We're so busy with all our personal and professional duties as it is, and then add in social media and checking email, that what little bit of sanity we had before the internet came along is gone. 

These are just excuses. Of course you have the time. In fact, we all have the same 24 hours of time. It's how you prioritize your time and what you focus on that determines your results. 

I researched and wrote the first draft of my book in less than 4 weeks. I prioritized several hours every day to accomplish this, many time writing in the evenings. Now I can say I’m an Author. That all started with a vision and a goal and the focus to actually act it out. I didn’t want to just be a journalist or blogger and keep writing articles; I firmly decided to write a book! Then I followed up and made it happen.  

The wealthiest people also have the same 24 hours that everyone else has. They know that their time is valuable and they use it to create high value products/services and marketing those products. 

Borrowing a tip from the Four Hour Work Week by Tim Ferriss: What would you focus your attention and time on if you could only work 2 hours a day? Write that down and then do it first. Once you've done those, you will have accomplished the most important, high value tasks every day! 

Then you can have all the "time" leftover to do all the other things you can't live without. Like check your Facebook status.

Action Step: Plan your day in advance and ask what is the most important thing you can do that day. Then prioritize those tasks, completing them FIRST.

This article is derived partially from Ch. 3 on Goals from Sculpt Your Life From Sketch to Masterpiece(TM). This e-book success program presents the 12 most powerful strategies for success and is designed to m otivate you to increase your productivity, reach your goals and ultimately fulfill your purpose! 

Overwhelmed and Can't Find "Enough Time"?

Time stays long enough for anyone who will use it.
~Leonardo da Vinci

How are we going to complete all our tasks today? Many of us entrepreneurs and professionals get caught in the trap of never having "enough time." We regularly feel overwhelmed with having too much to do all by ourselves. Guess what? You'll never have "enough time"!

In many cases, there is work you don’t want to do, don’t do well, or just don’t have any "additional time” for. For example, assume this week you must create a new website, set up accounting software and print marketing material. Even though each of these projects may not be particularly difficult to undertake individually, you prefer not to handle any of this “busy work.” Plus it may take an inordinate amount of research and execution time to perform each of these tasks properly because you are not an expert in any of these functions.

Delegating some administrative tasks may be a blessing! For affordable prices, you could hire an assistant or contractor to handle duties such as answering emails and creating marketing material. Many assistants are professionally trained and actually want to help you! Ask friends and colleagues for referrals, search online databases of freelance professionals or research a reputable local concierge service.

Apart from administrative duties, assess other areas in your life that may be zapping undesired time and energy every month. Can you eliminate or lessen unimportant routines, processes or frivolous requests? Can you create automated systems for recurring items, such as online billing services? Finding solutions to even these menial tasks can feel liberating. 

Imagine what freeing up 10 hours a week of this “busy work” would do for you and your business? Passing off these items will get your mind back to focusing on your Masterpiece Purpose. You can even use that extra hour or two a day for fun or rest! Delegating these tasks actually affords you more time, energy and the possibility for profits! Do you really want to sacrifice your sanity, health and potential masterpiece work to save a few bucks?

When life starts to get tough and you don’t know how to handle it, remember that all it takes is one small step forward. This may also be the right time to seek additional support, hire an assistant, call a success coach or attend a productivity seminar! You can handle it! 

   
*Excerpt derived from Ch. 5 of Sculpt Your Life From Sketch to Masterpiece(TM) Success Program. This program has 12 keys to success and is designed to motivate you to increase your productivity, reach your goals and ultimately fulfill your purpose! 

I also encourage and welcome comments and appreciate you forwarding this article to others who may find it valuable.